Freshly_Crafted_Dog_Food_beef_Main_Image
FULL_MOON_BEEF_BOWL
Freshly_Crafted_Dog_Food_Beef_Back_Bag_Image
Freshly_Crafted_Dog_Food_Beef
Frozen Dog Food

FRESHLY CRAFTED Beef Recipe

Tired of asking “where’s the beef” in kibble? We put protein front and center with fresh pieces of meat you can actually see! High quality USDA ranch raised beef, broccoli, and butternut squash will keep you and your dog hooked. 

People Food For DogsTM.

3 bags minimum
Build my plan
$107.97
($35.99/bag)
Natural Meat & Veggies
Human Grade
Grain Free
US Raised Beef
Nutritional information background for FRESHLY CRAFTED Beef Recipe Nutritional information background for FRESHLY CRAFTED Beef Recipe
Ingredients Nutritional Facts
  • Beef
  • Pork
  • Turkey
  • Beef Liver
View All
  • Nutritional Statement
    Formulated to meet the nutrition levels of a complete and balanced meal as established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.
  • Calorie ContentME (calculated)
    1,375 kcal/kg or 137.5 kcal/cup ME (calculated)
  • Guaranteed Analysis
    • Crude Protein (minimum)
      10.0%
    • Crude Fat (minimum)
      8.0%
    • Crude Fiber (maximum)
      3.0%
    • Moisture (maximum)
      73.0%
  • Daily Feeding Chart
    • 5 - 10lbs
      1 - 1 ¾ cups per day
    • 11 - 20 lbs
      1¾ - 2¾ cups per day
    • 21 - 30 lbs
      2¾ - 3¾ cups per day
    • 31-40 lbs
      3¾ - 4¾ cups per day
    • 41-50 lbs
      4¾ - 5½ cups per day
    • 50+ lbs
      5½ cups plus ¾ cup for each 10 lbs of body weight over 50 lbs

Only the good stuff, just like nature intended.

  • No Feed-Grade Brown Pellets
  • No Pea Protein
  • No Grains Or Soy
  • No Glycerin
  • No Sugar Added
  • No Preservatives

See How We Compare

Complete and Balanced Nutrition
Human Grade Ingredients 
USDA-Certified 
Grain, Filler and Preservative Free 
Gently Cooked Fresh
Prep Free
FULL MOON Freshly Crafted
Leading Fresh Food Brand
NO
NO
NO
Leading Frozen Food Brand
NO
NO
Leading Premium Kibble Brand
NO
NO
NO
NO
Home Cooked
NO
NO
Scroll to see more -->

Maximize Your Dog's Potential

  • Skin & Coat Health
    Supported by Omega-3 Fatty Acids from Fish Oil
  • Immune Health
    Supported by Antioxidants in superfoods like blueberries and sweet potato
  • Muscle Growth, Development & Maintenance
    Supported by Amino Acids derived specifically from animal protein
Questions? We have the answers!

Over what period should I transition from my current pet food to Pure Protein Air Dried?

Switching to a new food can be challenging for your dog. Ease in for a smooth transition. Give yourself at least a week to introduce and properly get started on feeding Pure Protein Air Dried.   

  • Days 1-2: Introduce with only 25% of the meal. 
  • Days 3-4: Increase to 50% of the meal. 
  • Days 5-6: Increase to 75% of the meal. 
  • Day 7: Fully transition to a complete Pure Protein Air Dried diet.

Can I rotate different Pure Protein Air Dried proteins?

Yes, but only after you’ve successfully transitioned from your previous feed to Pure Protein Air Dried. We know not all dogs have the same preferences, so we’ve made our food versatile: each protein is made with the same kcals intentionally, helping you switch between your dog’s specific preference. 

Will Pure Protein Air Dried be suitable for my puppy or senior pets?

Pure Protein Air Dried is formulated for senior pets only.

Will my pet feel satisfied?

Yes! Your pet will feel satisfied with Pure Protein Air Dried if you follow the feeding instructions to provide the right portion for their size and nutritional needs.

Can Pure Protein Air Dried be fed as a topper or mixed with another food? 

Yes, Pure Protein Air Dried as a topper or mix-in makes for a tasty and nutritious upgrade. Make sure you’re not over or under feeding by accounting for the kcalories of both foods. It’s easy to store, scoop, and serve, at home or on the go!

How often should I feed my pet Pure Protein Air Dried?

It depends! The weight and activity level of your dog can influence how many servings of food they need. Complete this short quiz to learn what’s best for them.  

If you’re on a budget, Pure Protein Air Dried makes for a great topper. Supplementing is an easy way to make their food tastier and more nutritious. Elevate your dog’s meals in a way that works for you. Still not sure? We’re here to help: consumerinfo@fullmoonpet.com 

Does Pure Protein Air Dried expire?

Pure Protein Air Dried should be stored in a cool, dry place away from direct sunlight. Additionally, once opened, they should be consumed within 30 days or stored in an airtight container to maintain freshness. If food is transferred from their original bag, make sure the oxygen scavenger is also placed in the new container. This prevents mold from forming on the food.

What's changed from Full Moon Pet’s Freshly Crafted with your new Pure Protein Air Dried recipes?  

With Pure Protein Air Dried, you get the quality of fresh food with the convince of kibble. No prep needed, no special storage, just easy to store, scoop and serve without handling raw food. Both Freshly Crafted and Pure Protein Air Dried dog foods put protein front and center with fresh high quality USDA meat-based recipes delivering mouthwatering flavor that will keep your dog hooked.

Questions? We have the answers!

Why Fresh Frozen?

At Full Moon, we’ve set out to feed our dogs the same nourishing ingredients we’d feed ourselves.

Flash freezing allows us to deliver the highest quality ingredients at their peak nutrition in the least processed way. We don’t add any preservatives, so you’re able to conveniently store food longer (up to a year!) and still feel at peace knowing you’re offering a healthy meal, each time.

How is Freshly Crafted™ made?

We take pride in sourcing the meat in our recipes from Perdue Family Farms, where all animals are raised ethically and without use of antibiotics.

Starting in small batches, we gently cook the meat and liver in USDA-compliant facilities, flash freeze, and mix with frozen, raw vegetables. From beginning to end, we uphold the highest standards to be truly human grade.

Our unique individually frozen format allows you to easily scoop as little or as much as you want, or simply pour directly from the bag and serve. Easier for you, better for your dog.

How much should I serve my dog?

It depends! The weight and activity level of your dog can influence how many servings of food they need. Complete this short quiz to learn what’s best for them.

If you’re on a budget, Freshly Crafted makes for a great topper. Supplementing with Freshly Crafted is easy way to make their food tastier and more nutritious. Elevate your dog’s meals in a way that works for you.

Still not sure? We’re here to help: consumerinfo@fullmoonpet.com

Why is there a 3 bag order minimum?

Freshly Crafted ships frozen with lots of dry ice to keep the food cold in transit and while it waits on your doorstep. It's our responsibility to make quality dog food as accessible as possible and to minimize our carbon footprint from shipping, so we require a minimum of 3 bags per order and encourage ordering a month's worth of food at time.

How do I transition my dog to Freshly Crafted?

Switching to a new food can be challenging for your dog, especially shifting from kibble to fresh. We recommend slowly introducing your dog to Freshly Crafted over a course of a week by following this guidance:

Days 1-2: Introduce with only 25% of the meal.
Days 3-4: Increase to 50% of the meal.
Days 5-6: Increase to 75% of the meal.
Day 7: Fully transition to a complete Freshly Crafted diet.

We know not all dogs have the same preferences, so we've made our food versatile to serve:  frozen (for a firmer texture!), thawed at room temperature, or gently warmed in the microwave on defrost.

Click below for even more Q’s and A’s.
FAQs

Overall rating: 4.712 / 5 from 125 reviews.

AI Generated Review Summary

FRESHLY CRAFTED Beef Recipe features high-quality USDA ranch raised beef, broccoli, and butternut squash, praised for its freshness and health benefits. Customers highly recommend it for its top-notch quality and their dogs' love for the recipe.

Summary topics

  • Freshness: 15%
  • Beef Recipe: 9%
  • Food Quality: 8%
  • Dogs' Love: 18%

Review topics: ["taste","quality","variety","issues","recipe","ingredients","bag","order","bowl","smell","shipping","food","dog","moon","beef","option","pyrenees","eater","diet","brand","boy","alternative"].

Review highlights

  • "The food itself is a good quality food so I would recommend it for less finicky dogs." — Joanna R.
  • "Full Moon is the best dog food to ensure your dog lives long healthy life." — John E.
  • "I switched over from the frozen fresh food brand and my dog absolutely loves both Beef and Chicken recipes!!" — Christopher R.

Reviews

Beef recipe

"My dogs love this."

— Patricia M. (5/5)

Meal time is no longer a bore

"My bernedoodle absolutely loves this stuff, she can’t wait to eat it morning and night and no longer randomly grazes for food like she used to."

— Taya E. (5/5)

Best Fresh Food - Dog Validated

"This is by far the best fresh dog food I have come across. I live in the country and have to buy bulk as traveling every week to the store is not always feasible. I also have four large dogs; pit mix, black lab, GSP, and Great Pyrenees. They can eat some chow each week! I had a busy schedule and decided to order online. The entire process was great from ordering to tracking to delivery to quality of the food. The packaging was also well done and the dry ice kept the contents frozen. The dogs love the food and definitely recommend Full Moon for your pack as well!"

— Michael S. (5/5)

good food

"My dogs love this."

— Debi N. (5/5)

Good quality but not enticing enough

"Great ingredients. Timely delivery. Might be good for some or even most dogs, but both my older dogs ate it for a day or two then turned their noses up. Unfortunately, all the packages I had to buy fur delivery, are a waste for us & I have them away."

— Sheireen D. (3/5)

Great dog food

"My 3 Yorkies are in love with Full Moon. This has been our food of choice for sometime now and the packaging and delivery are awesome."

— Donna P. (5/5)

Frozen beef

"100% great food dog loves it"

— Kevin W. (5/5)

Our Dogs Love This

"Our dogs love it. Maybe just a bit more broccoli than they like, but normally eat it right up."

— Becky F. (5/5)

They love it

"Both my fur babies love Full Moon. Both are picky eaters!"

— Judy H. (5/5)

Awesome

"Awesome, very hard to find a true no chicken content dog food, but 90% of the time I need this it’s out of stock!!!!! In stores and online!"

— SUSAN C. (5/5)

Q&A

Hi Is this food good for dogs with pancreatitis problems?
Hi Adriana! Great question! At the moment, we don't have a food formulated specifically for pups with pancreatitis. Since we know how sensitive their bellies can be with this condition, we always highly recommend checking in with your vet first to make sure our food is perfectly safe and healthy for her!🐾❤️
HOW MUCH PROTEIN IN A SERVING? MY DOG IS 11 y/o and 10 lbs.
Hi Lyn! Thank you for your question! If feeding 1¾ cups per day, which is approximately 175 grams a day, then it would be 10% protein, or about 17.5 g of protein per day. 💛🐾
Shop All
Grocery bag illustration icon

Find us online & in local stores

With more ways to shop, you’ll never have to worry about running out of your pet’s new favorite food!

Target logo Walmart logo Kroger logo HEB logo Albertsons Logo Target logo Walmart logo Kroger logo HEB logo Albertsons Logo
FIND A STORE