Full Moon Introduces Jerky Minis – Purpose-Built Treats for Small Dogs

100% Human-Grade, All-Natural, Grain-Free Treats Designed for Smaller Mouths and Smarter Portions

Santa Monica, CA (March 2, 2026) – Full Moon®, the premier pet nutrition brand known for using 100% human-grade, ethically sourced ingredients from family farms in the U.S., is expanding its portfolio with Jerky Minis, a new line of treats designed specifically for small dogs. Thoughtfully made with real USDA-certified antibiotic-free chicken and free-range beef, Jerky Minis bring Full Moon’s human-grade leadership to small dogs in a format tailored just for them.

The launch comes at a pivotal moment: small dog households continue to rise across the country while pet parents' expectations around treats and nutrition have become more intentional and health-focused. Small dogs are the most common dog size in U.S. households according to the 2025 APPA National Pet Parents Survey, and that segment continues to grow as Millennial and Gen Z pet parents embrace apartment living and city lifestyles according to the 2025 America’s Pet Owners Consumer Report from Mintel. Yet in the treat aisle, small dogs are often left with oversized, calorie-dense options designed for larger breeds. Petite pups require more than scaled-down versions of standard treats – Jerky Minis fill that market gap with purpose-designed sizing, texture, and nutrition, making it easier for pet parents to reward without compromising health, appetite, or mealtime balance.

“Small dogs aren’t just smaller versions of big dogs,” said Dr. Dana Wilhite, DVM and Full Moon veterinarian partner. “Treats designed for small dogs are formulated with their unique needs in mind, including chewing strength, smaller mouths, higher choking risk, and greater caloric impact per bite. Treats made specifically for small dogs are not only more enjoyable to eat, they’re safer from a choking risk standpoint than large treats and better portioned to support healthy weight. They’re not just indulgences; they’re an extension of our dogs’ overall nutrition plan.”

For pet parents who know that small dogs have big personalities and even bigger standards, Jerky Minis deliver the premium quality their discerning palates deserve at just 15 calories per treat. Jerky Minis are easy to chew, break down, and enjoy safely, supporting the chewing strength and jaw structure of small dogs.

Like all Full Moon products, Jerky Minis are crafted with 100% human-grade ingredients and made to the same standards as people food. Available in antibiotic-free chicken and free-range beef recipes, the grain-free treats contain no fillers, artificial flavors, or preservatives – just simple, recognizable ingredients sourced from trusted family farms in the U.S.

 “If it’s not good enough for us, it’s not good enough for our dogs,” said Ryan Perdue, Founder of Full Moon, Senior Vice President of Perdue Specialty Meats and Emerging Brands, and a fourth-generation Perdue family member. “Full Moon was built on the belief that dogs are family, and family deserves food made to the highest standards. As people become more intentional about what they feed their dogs, we’re continuing to lead with products that reflect that standard. Jerky Minis carry that vision forward, delivering human-grade quality without compromise.”

 Offered in 12-oz packages with an MSRP of $9.99, Full Moon’s Jerky Minis are available now online at FullMoonPet.com and in select retailers nationwide including Albertson’s, Target, Tractor Supply, Meijer, and Walmart, with an expanded rollout in April on Amazon and Chewy.