Our Recipes Scored 90+ at the 2025 CPG Awards

A Win That Belongs to Pet Parents and Their Dogs

Pet parents expect more from what goes into their dog’s bowl, as they should. That’s why we’re proud to share that our Pure Protein Air-Dried Chicken Recipe earned a score of 94/100 points and our Artisanal Turkey Cranberry Sausage Recipe earned a score of 93/100 at the 2025 CPG Awards by Food & Beverage Magazine. 

While these awards are exciting, what matters most is what they represent: recognition of the care, sourcing standards, and transparency that go into the dog treats and meals we make.

Why the 2025 CPG Awards Matter

Each product entered into the CPG Awards is judged individually using a 100-point sensory evaluation. Judges review products based on:

• Appearance

• Texture and consistency

• Aroma

• Taste

• Overall product quality

These evaluations are conducted by retail buyers actively looking for high-quality products to bring to pet parents, making these scores a strong reflection of our product’s excellence.

For dog owners like you, this means our recipes aren’t just designed to meet nutritional standards. They’re crafted to deliver a premium, consistent, and enjoyable experience your dogs will genuinely love.

Confidence in Human-Grade Standards

Human-grade and USDA-certified production means our ingredients, facilities, and handling processes meet the same safety and quality expectations as food made for people. This award recognition helps reinforce our human-grade standards translates into the final product your dog enjoys.

It’s not just about winning awards, it’s about helping set the standard for what dogs deserve.

Food & Beverage Magazine will feature the winners in its upcoming March 2026 print issue. For us, the real celebration happens every time a pet parent feels confident about what they’re feeding their dog. That’s why we stay committed to crafting recipes with ingredients you can trust, for your most trusted friend.