Pure Protein Air-Dried Dog Food Wins Pet Product of the Year at the 2026 Mindful Awards

Industry recognition reinforces Full Moon's leadership in human-grade pet nutrition.

Pure Protein was made to raise the standard, the awards are just proof it's working. That's why we're proud to share our Pure Protein Air-Dried Meals have been named Pet Product of the Year at the 2026 Mindful Awards - the third major independent recognition for Pure Protein in two years!

In 2025, Pure Protein earned the Pet Innovation Award Product of the Year, and scored 94/100 at the CPG Awards by Food & Beverage Magazine evaluated by retail buyers on taste, aroma, texture, and overall quality. Three programs. Three validations. One consistent product.

What Makes Pure Protein Different

Most pet food falls into one of two categories: heavily processed and cooked at high temperatures that can degrade natural nutrients, or fresh and raw alternatives requiring refrigeration and careful, tedious preparation that doesn't fit into everyday life.

Pure Protein sits in neither and that's the point.

Air-drying uses low, consistent heat to gently remove moisture while preserving nutritional integrity and flavor. No high-heat compromise. No freezer required. Real food, shelf-stable and ready when you are.

The Mindful Awards recognized this directly, noting Pure Protein combines ethical sourcing, minimal processing, science-backed nutrition, and everyday convenience in a way that's genuinely unique in the market.

The Standard Behind the Recognition

• Human-grade ingredients, genuinely. Every ingredient meets the same standards as food made for people, sourced and produced in USDA-certified facilities.
• Protein first, always. Responsibly sourced protein is the first ingredient in every recipe. No pea protein, meals or fillers.
• Minimal processing by design. Air-drying delivers the nutritional benefits of raw in a format that works for real life.
• Made in the USA. Every product exceeds AAFCO standards with vertically integrated transparency.

What It Means for Pet Parents

Three independent recognitions reflect consistency: the standard for what dogs deserve is rising, and Pure Protein has been setting it.

The real win happens at mealtime, every time you feel filling your dog's bowl, and the tail wagging confirms you made the right call.

Pure Protein Air-Dried Meals are available at fullmoonpet.com, Amazon, Chewy, and select retailers nationwide.