Fresh dog food variety pack (beef, chicken, turkey)
Frozen Dog Food Starter Pack


Rotate throughout the week or let your dog decide their favorite with a mix of our Chicken, Turkey, and Beef recipes.

Regular price $95.96
Human Grade Ingredients
Ethically Sourced
Nutrient-Dense Superfood Bites
Thaws in Minutes
  • Nutritional Statement
    Formulated to meet the nutrition levels of a complete and balanced meal as established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.
  • Calorie ContentME (calculated)
    1,375 kcal/kg or 137.5 kcal/cup ME (calculated)
  • Guaranteed Analysis
    • Crude Protein (minimum)
    • Crude Fat (minimum)
    • Crude Fiber (maximum)
    • Moisture (maximum)
  • Daily Feeding Chart
    • 5 - 10lbs
      1 - 1 ¾ cups per day
    • 11 - 20 lbs
      1¾ - 2¾ cups per day
    • 21 - 30 lbs
      2¾ - 3¾ cups per day
    • 31-40 lbs
      3¾ - 4¾ cups per day
    • 41-50 lbs
      4¾ - 5½ cups per day
    • 50+ lbs
      5½ cups plus ¾ cup for each 10 lbs of body weight over 50 lbs

Only the good stuff, just like nature intended.

  • No Feed-Grade Brown Pellets
  • No Pea Protein
  • No Grains Or Soy
  • No Glycerin
  • No Sugar Added
  • No Preservatives

Maximize Your Dog's Potential

  • Skin & Coat Health
    Supported by Omega-3 Fatty Acids from Fish Oil
  • Immune Health
    Supported by Antioxidants in superfoods like blueberries and sweet potato
  • Muscle Growth, Development & Maintenance
    Supported by Amino Acids derived specifically from animal protein
Questions? We have the answers!

Why Fresh Frozen?

At Full Moon, we’ve set out to feed our dogs the same nourishing ingredients we’d feed ourselves.

Flash freezing allows us to deliver the highest quality ingredients at their peak nutrition in the least processed way. We don’t add any preservatives, so you’re able to conveniently store food longer (up to a year!) and still feel at peace knowing you’re offering a healthy meal, each time.

How is Freshly Crafted™ made?

We take pride in sourcing the meat in our recipes from Perdue Family Farms, where all animals are raised ethically and without use of antibiotics.

Starting in small batches, we gently cook the meat and liver in USDA-compliant facilities, flash freeze, and mix with frozen, raw vegetables. From beginning to end, we uphold the highest standards to be truly human grade.

Our unique individually frozen format allows you to easily scoop as little or as much as you want, or simply pour directly from the bag and serve. Easier for you, better for your dog.

How much should I serve my dog?

It depends! The weight and activity level of your dog can influence how many servings of food they need. Complete this short quiz to learn what’s best for them.

If you’re on a budget, Freshly Crafted makes for a great topper. Supplementing with Freshly Crafted is easy way to make their food tastier and more nutritious. Elevate your dog’s meals in a way that works for you.

Still not sure? We’re here to help:

Why is there a 3 bag order minimum?

Freshly Crafted ships frozen with lots of dry ice to keep the food cold in transit and while it waits on your doorstep. It's our responsibility to make quality dog food as accessible as possible and to minimize our carbon footprint from shipping, so we require a minimum of 3 bags per order and encourage ordering a month's worth of food at time.

How do I transition my dog to Freshly Crafted?

Switching to a new food can be challenging for your dog, especially shifting from kibble to fresh. We recommend slowly introducing your dog to Freshly Crafted over a course of a week by following this guidance:

Days 1-2: Introduce with only 25% of the meal.
Days 3-4: Increase to 50% of the meal.
Days 5-6: Increase to 75% of the meal.
Day 7: Fully transition to a complete Freshly Crafted diet.

We know not all dogs have the same preferences, so we've made our food versatile to serve:  frozen (for a firmer texture!), thawed at room temperature, or gently warmed in the microwave on defrost.

Click below for even more Q’s and A’s.


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